Eye movements when viewing advertisements

In this selective review, we examine key findings on eye movements when viewing advertisements. We begin with a brief, general introduction to the properties and neural underpinnings of saccadic eye movements. Next, we provide an overview of eye movement behavior during reading, scene perception, an...

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Detalles Bibliográficos
Autores principales: Higgins, Emily, Leinenger, Mallorie, Rayner, Keith
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2014
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3956003/
https://www.ncbi.nlm.nih.gov/pubmed/24672500
http://dx.doi.org/10.3389/fpsyg.2014.00210

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3956003/
https://www.ncbi.nlm.nih.gov/pubmed/24672500
http://dx.doi.org/10.3389/fpsyg.2014.00210

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