Narcissism and consumer behaviour: a review and preliminary findings

We review the literature on the relation between narcissism and consumer behavior. Consumer behavior is sometimes guided by self-related motives (e.g., self-enhancement) rather than by rational economic considerations. Narcissism is a case in point. This personality trait reflects a self-centered, s...

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Detalles Bibliográficos
Autores principales: Cisek, Sylwia Z., Sedikides, Constantine, Hart, Claire M., Godwin, Hayward J., Benson, Valerie, Liversedge, Simon P.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2014
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3968766/
https://www.ncbi.nlm.nih.gov/pubmed/24711797
http://dx.doi.org/10.3389/fpsyg.2014.00232

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3968766/
https://www.ncbi.nlm.nih.gov/pubmed/24711797
http://dx.doi.org/10.3389/fpsyg.2014.00232

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