Marketing Norm Perception Among Medical Representatives in Indian Pharmaceutical Industry

Study of marketing norm perception among medical representatives is an under-portrayed component that deserves further perusal in the pharmaceutical industry. The purpose of this study is to find out the perception of marketing norms among medical representatives. The research design is quantitative...

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Detalles Bibliográficos
Autores principales: Nagashekhara, Molugulu, Agil, Syed Omar Syed, Ramasamy, Ravindran
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Medknow Publications & Media Pvt Ltd 2012
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3979257/
https://www.ncbi.nlm.nih.gov/pubmed/24826035

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3979257/
https://www.ncbi.nlm.nih.gov/pubmed/24826035

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