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Marketing Norm Perception Among Medical Representatives in Indian Pharmaceutical Industry
Study of marketing norm perception among medical representatives is an under-portrayed component that deserves further perusal in the pharmaceutical industry. The purpose of this study is to find out the perception of marketing norms among medical representatives. The research design is quantitative...
Autores principales: | Nagashekhara, Molugulu, Agil, Syed Omar Syed, Ramasamy, Ravindran |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Medknow Publications & Media Pvt Ltd
2012
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3979257/ https://www.ncbi.nlm.nih.gov/pubmed/24826035 |
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