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ANS Responses and Facial Expressions Differentiate between the Taste of Commercial Breakfast Drinks

The high failure rate of new market introductions, despite initial successful testing with traditional sensory and consumer tests, necessitates the development of other tests. This study explored the ability of selected physiological and behavioral measures of the autonomic nervous system (ANS) to d...

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Detalles Bibliográficos
Autores principales: de Wijk, René A., He, Wei, Mensink, Manon G. J., Verhoeven, Rob H. G., de Graaf, Cees
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2014
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3979707/
https://www.ncbi.nlm.nih.gov/pubmed/24714107
http://dx.doi.org/10.1371/journal.pone.0093823