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ANS Responses and Facial Expressions Differentiate between the Taste of Commercial Breakfast Drinks
The high failure rate of new market introductions, despite initial successful testing with traditional sensory and consumer tests, necessitates the development of other tests. This study explored the ability of selected physiological and behavioral measures of the autonomic nervous system (ANS) to d...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2014
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3979707/ https://www.ncbi.nlm.nih.gov/pubmed/24714107 http://dx.doi.org/10.1371/journal.pone.0093823 |