Sales impact of displaying alcoholic and non-alcoholic beverages in end-of-aisle locations: An observational study

In-store product placement is perceived to be a factor underpinning impulsive food purchasing but empirical evidence is limited. In this study we present the first in-depth estimate of the effect of end-of-aisle display on sales, focussing on alcohol. Data on store layout and product-level sales dur...

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Detalles Bibliográficos
Autores principales: Nakamura, Ryota, Pechey, Rachel, Suhrcke, Marc, Jebb, Susan A., Marteau, Theresa M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Pergamon 2014
Materias:
Short Report
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4008933/
https://www.ncbi.nlm.nih.gov/pubmed/24632050
http://dx.doi.org/10.1016/j.socscimed.2014.02.032

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4008933/
https://www.ncbi.nlm.nih.gov/pubmed/24632050
http://dx.doi.org/10.1016/j.socscimed.2014.02.032

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