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Sales impact of displaying alcoholic and non-alcoholic beverages in end-of-aisle locations: An observational study
In-store product placement is perceived to be a factor underpinning impulsive food purchasing but empirical evidence is limited. In this study we present the first in-depth estimate of the effect of end-of-aisle display on sales, focussing on alcohol. Data on store layout and product-level sales dur...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Pergamon
2014
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4008933/ https://www.ncbi.nlm.nih.gov/pubmed/24632050 http://dx.doi.org/10.1016/j.socscimed.2014.02.032 |