Target Group Segmentation in the Horse Buyers’ Market against the Background of Equestrian Experience

Whereas in former times horses were reserved primarily for people involved in agriculture, elite equestrians or the military, nowadays equestrian sport has become an activity for people with a wide variety of backgrounds. However, as more and more people become involved with equestrian sport today,...

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Detalles Bibliográficos
Autores principales: GILLE, Claudia, KAYSER, Maike, SPILLER, Achim
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Japanese Society of Equine Science 2011
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4013970/
https://www.ncbi.nlm.nih.gov/pubmed/24833979
http://dx.doi.org/10.1294/jes.21.67