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Target Group Segmentation in the Horse Buyers’ Market against the Background of Equestrian Experience
Whereas in former times horses were reserved primarily for people involved in agriculture, elite equestrians or the military, nowadays equestrian sport has become an activity for people with a wide variety of backgrounds. However, as more and more people become involved with equestrian sport today,...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
The Japanese Society of Equine Science
2011
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4013970/ https://www.ncbi.nlm.nih.gov/pubmed/24833979 http://dx.doi.org/10.1294/jes.21.67 |