Pharmaceutical digital marketing and governance: illicit actors and challenges to global patient safety and public health

BACKGROUND: Digital forms of direct-to-consumer pharmaceutical marketing (eDTCA) have globalized in an era of free and open information exchange. Yet, the unregulated expansion of eDTCA has resulted in unaddressed global public health threats. Specifically, illicit online pharmacies are engaged in t...

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Detalles Bibliográficos
Autores principales: Mackey, Tim K, Liang, Bryan A
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2013
Materias:
Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4016496/
https://www.ncbi.nlm.nih.gov/pubmed/24131576
http://dx.doi.org/10.1186/1744-8603-9-45

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4016496/
https://www.ncbi.nlm.nih.gov/pubmed/24131576
http://dx.doi.org/10.1186/1744-8603-9-45

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