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Pharmaceutical digital marketing and governance: illicit actors and challenges to global patient safety and public health
BACKGROUND: Digital forms of direct-to-consumer pharmaceutical marketing (eDTCA) have globalized in an era of free and open information exchange. Yet, the unregulated expansion of eDTCA has resulted in unaddressed global public health threats. Specifically, illicit online pharmacies are engaged in t...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2013
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4016496/ https://www.ncbi.nlm.nih.gov/pubmed/24131576 http://dx.doi.org/10.1186/1744-8603-9-45 |