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Deciding with the eye: How the visually manipulated accessibility of information in memory influences decision behavior
Decision situations are typically characterized by uncertainty: Individuals do not know the values of different options on a criterion dimension. For example, consumers do not know which is the healthiest of several products. To make a decision, individuals can use information about cues that are pr...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2013
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4024153/ https://www.ncbi.nlm.nih.gov/pubmed/24217893 http://dx.doi.org/10.3758/s13421-013-0380-z |