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The marketing firm and consumer choice: implications of bilateral contingency for levels of analysis in organizational neuroscience
The emergence of a conception of the marketing firm (Foxall, 1999a) conceived within behavioral psychology and based on a corresponding model of consumer choice, (Foxall, 1990/2004) permits an assessment of the levels of behavioral and organizational analysis amenable to neuroscientific examination....
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2014
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4078247/ https://www.ncbi.nlm.nih.gov/pubmed/25071506 http://dx.doi.org/10.3389/fnhum.2014.00472 |