A Data-Driven Approach to Reverse Engineering Customer Engagement Models: Towards Functional Constructs

Online consumer behavior in general and online customer engagement with brands in particular, has become a major focus of research activity fuelled by the exponential increase of interactive functions of the internet and social media platforms and applications. Current research in this area is mostl...

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Detalles Bibliográficos
Autores principales: de Vries, Natalie Jane, Carlson, Jamie, Moscato, Pablo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2014
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4103885/
https://www.ncbi.nlm.nih.gov/pubmed/25036766
http://dx.doi.org/10.1371/journal.pone.0102768

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4103885/
https://www.ncbi.nlm.nih.gov/pubmed/25036766
http://dx.doi.org/10.1371/journal.pone.0102768

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