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Opportunities and barriers for smaller portions in food service: lessons from marketing and behavioral economics
This paper uses the frameworks and evidence from marketing and behavioral economics to highlight the opportunities and barriers for portion control in food service environments. Applying Kahneman's ‘thinking fast and slow' concepts, it describes 10 strategies that can be effective in ‘tric...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Nature Publishing Group
2014
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4105577/ https://www.ncbi.nlm.nih.gov/pubmed/25033960 http://dx.doi.org/10.1038/ijo.2014.85 |