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The Effectiveness of Loyalty Rewards to Promote the Use of an Internet-Based Heart Health Program
BACKGROUND: Internet-based health programs have been shown to be effective in reducing risk for cardiovascular disease. However, their rates of enrollment and engagement remain low. It is currently unclear whether rewards from established loyalty programs can serve as a conditioned stimulus to impro...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
JMIR Publications Inc.
2014
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4115265/ https://www.ncbi.nlm.nih.gov/pubmed/24989982 http://dx.doi.org/10.2196/jmir.3458 |