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A Room with a Viewpoint Revisited: Descriptive Norms and Hotel Guests' Towel Reuse Behavior
Field experiments on descriptive norms as a means to increase hotel guests' towel reuse [1] were replicated and extended. In two hotels in Germany (Study 1: N = 724; Study 2: N = 204), descriptive norm messages suggesting that 75% of guests had reused their towels, or a standard message appeali...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2014
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4118982/ https://www.ncbi.nlm.nih.gov/pubmed/25084348 http://dx.doi.org/10.1371/journal.pone.0104086 |