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The neural correlates of the decoy effect in decisions

Human choices are remarkably susceptible to the context in which options are presented. The introduction of an inferior option (a decoy) into the choice set can make one of the original options (the target) more attractive than and the other original option (the competitor). This so called “decoy ef...

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Detalles Bibliográficos
Autores principales: Hu, Jianping, Yu, Rongjun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2014
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4124704/
https://www.ncbi.nlm.nih.gov/pubmed/25147516
http://dx.doi.org/10.3389/fnbeh.2014.00271