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The neural correlates of the decoy effect in decisions
Human choices are remarkably susceptible to the context in which options are presented. The introduction of an inferior option (a decoy) into the choice set can make one of the original options (the target) more attractive than and the other original option (the competitor). This so called “decoy ef...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2014
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4124704/ https://www.ncbi.nlm.nih.gov/pubmed/25147516 http://dx.doi.org/10.3389/fnbeh.2014.00271 |