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Valuation, Categories and Attributes
Existing research on categories has only examined indirectly the value associated with being a member of a category relative to the value of the set of attributes that determine membership in that category. This study uses survey data to analyze consumers' preferences for the "organic” lab...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2014
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4128603/ https://www.ncbi.nlm.nih.gov/pubmed/25111831 http://dx.doi.org/10.1371/journal.pone.0103002 |