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Neurophysiological Tools to Investigate Consumer's Gender Differences during the Observation of TV Commercials
Neuromarketing is a multidisciplinary field of research whose aim is to investigate the consumers' reaction to advertisements from a neuroscientific perspective. In particular, the neuroscience field is thought to be able to reveal information about consumer preferences which are unobtainable t...
Autores principales: | , , , , , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Hindawi Publishing Corporation
2014
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4134790/ https://www.ncbi.nlm.nih.gov/pubmed/25147579 http://dx.doi.org/10.1155/2014/912981 |