Neurophysiological Tools to Investigate Consumer's Gender Differences during the Observation of TV Commercials

Neuromarketing is a multidisciplinary field of research whose aim is to investigate the consumers' reaction to advertisements from a neuroscientific perspective. In particular, the neuroscience field is thought to be able to reveal information about consumer preferences which are unobtainable t...

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Detalles Bibliográficos
Autores principales: Vecchiato, Giovanni, Maglione, Anton Giulio, Cherubino, Patrizia, Wasikowska, Barbara, Wawrzyniak, Agata, Latuszynska, Anna, Latuszynska, Malgorzata, Nermend, Kesra, Graziani, Ilenia, Leucci, Maria Rita, Trettel, Arianna, Babiloni, Fabio
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi Publishing Corporation 2014
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4134790/
https://www.ncbi.nlm.nih.gov/pubmed/25147579
http://dx.doi.org/10.1155/2014/912981

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