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Food Advertising and Marketing Directed at Children and Adolescents in the US

In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers becau...

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Detalles Bibliográficos
Autores principales: Story, Mary, French, Simone
Formato: Texto
Lenguaje:English
Publicado: BioMed Central 2004
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC416565/
https://www.ncbi.nlm.nih.gov/pubmed/15171786
http://dx.doi.org/10.1186/1479-5868-1-3