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Social Networking Versus Facebook Advertising to Recruit Survey Respondents: A Quasi-Experimental Study

BACKGROUND: Increasingly, social contact and knowledge of other people’s attitudes and behavior are mediated by online social media such as Facebook. The main research to which this recruitment study pertains investigates the influence of parents on adolescent alcohol consumption. Given the pervasiv...

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Detalles Bibliográficos
Autores principales: Gilligan, Conor, Kypri, Kypros, Bourke, Jesse
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications Inc. 2014
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4180341/
https://www.ncbi.nlm.nih.gov/pubmed/25230740
http://dx.doi.org/10.2196/resprot.3317