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Unconscious learning of likes and dislikes is persistent, resilient, and reconsolidates
Preferences profoundly influence decision-making and are often acquired through experience, yet it is unclear what role conscious awareness plays in the formation and persistence of long-term preferences and to what extent they can be altered by new experiences. We paired visually masked cues with m...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2014
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4186287/ https://www.ncbi.nlm.nih.gov/pubmed/25339917 http://dx.doi.org/10.3389/fpsyg.2014.01051 |