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Unconscious learning of likes and dislikes is persistent, resilient, and reconsolidates

Preferences profoundly influence decision-making and are often acquired through experience, yet it is unclear what role conscious awareness plays in the formation and persistence of long-term preferences and to what extent they can be altered by new experiences. We paired visually masked cues with m...

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Detalles Bibliográficos
Autores principales: Pine, Alex, Mendelsohn, Avi, Dudai, Yadin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2014
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4186287/
https://www.ncbi.nlm.nih.gov/pubmed/25339917
http://dx.doi.org/10.3389/fpsyg.2014.01051