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Portrayal of electronic cigarettes on YouTube

BACKGROUND: As the most popular video sharing website in the world, YouTube has the potential to reach and influence a huge audience. This study aims to gain a systematic understanding of what e-cigarette messages people are being exposed to on YouTube by assessing the quantity, portrayal and reach...

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Detalles Bibliográficos
Autores principales: Luo, Chuan, Zheng, Xiaolong, Zeng, Daniel Dajun, Leischow, Scott
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2014
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4195892/
https://www.ncbi.nlm.nih.gov/pubmed/25277872
http://dx.doi.org/10.1186/1471-2458-14-1028