Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

Detalles Bibliográficos
Autores principales: Simola, Jaana, Hyönä, Jukka, Kuisma, Jarmo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2014
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4211294/
https://www.ncbi.nlm.nih.gov/pubmed/25389410
http://dx.doi.org/10.3389/fpsyg.2014.01208
_version_ 1782341546613407744
author Simola, Jaana
Hyönä, Jukka
Kuisma, Jarmo
author_facet Simola, Jaana
Hyönä, Jukka
Kuisma, Jarmo
author_sort Simola, Jaana
collection PubMed
description
format Online
Article
Text
id pubmed-4211294
institution National Center for Biotechnology Information
language English
publishDate 2014
publisher Frontiers Media S.A.
record_format MEDLINE/PubMed
spelling pubmed-42112942014-11-11 Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory Simola, Jaana Hyönä, Jukka Kuisma, Jarmo Front Psychol Psychology Frontiers Media S.A. 2014-10-28 /pmc/articles/PMC4211294/ /pubmed/25389410 http://dx.doi.org/10.3389/fpsyg.2014.01208 Text en Copyright © 2014 Simola, Hyönä and Kuisma. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Simola, Jaana
Hyönä, Jukka
Kuisma, Jarmo
Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
title Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
title_full Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
title_fullStr Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
title_full_unstemmed Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
title_short Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
title_sort perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4211294/
https://www.ncbi.nlm.nih.gov/pubmed/25389410
http://dx.doi.org/10.3389/fpsyg.2014.01208
work_keys_str_mv AT simolajaana perceptionofvisualadvertisingindifferentmediafromattentiontodistractionpersuasionpreferenceandmemory
AT hyonajukka perceptionofvisualadvertisingindifferentmediafromattentiontodistractionpersuasionpreferenceandmemory
AT kuismajarmo perceptionofvisualadvertisingindifferentmediafromattentiontodistractionpersuasionpreferenceandmemory

Ejemplares similares