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Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

Detalles Bibliográficos
Autores principales:	Simola, Jaana, Hyönä, Jukka, Kuisma, Jarmo
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2014
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4211294/ https://www.ncbi.nlm.nih.gov/pubmed/25389410 http://dx.doi.org/10.3389/fpsyg.2014.01208

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