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Decision-making in product portfolios of pharmaceutical research and development – managing streams of innovation in highly regulated markets
Decision-making is a core function of any drug development firm. Developing drugs demands a firm to be highly innovative, while at the same time the activity is strictly regulated. Successful drug development offers the right to apply for a long-term patent that confers exclusive marketing rights. T...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Dove Medical Press
2014
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4211845/ https://www.ncbi.nlm.nih.gov/pubmed/25364229 http://dx.doi.org/10.2147/DDDT.S68579 |