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Neurophysiological evidence for the country-of-origin effect: an event-related potential study

Consumers often rely on observable cues that hint at the hidden quality of a product. The aim of this study was to investigate brain activities associated with the country-of-origin (COO) effect and consumer evaluation of a product design. Electroencephalogram recordings were used to observe event-r...

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Detalles Bibliográficos
Autores principales: Min, Byoung-Kyong, Cho, Kwangsu, Sung, Jungyeon, Cho, Erin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Lippincott Williams & Wilkins 2014
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4222707/
https://www.ncbi.nlm.nih.gov/pubmed/24518230
http://dx.doi.org/10.1097/WNR.0000000000000102