Low Message Sensation Health Promotion Videos Are Better Remembered and Activate Areas of the Brain Associated with Memory Encoding

Greater sensory stimulation in advertising has been postulated to facilitate attention and persuasion. For this reason, video ads promoting health behaviors are often designed to be high in “message sensation value” (MSV), a standardized measure of sensory intensity of the audiovisual and content fe...

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Detalles Bibliográficos
Autores principales: Seelig, David, Wang, An-Li, Jaganathan, Kanchana, Loughead, James W., Blady, Shira J., Childress, Anna Rose, Romer, Daniel, Langleben, Daniel D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2014
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4237381/
https://www.ncbi.nlm.nih.gov/pubmed/25409187
http://dx.doi.org/10.1371/journal.pone.0113256

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4237381/
https://www.ncbi.nlm.nih.gov/pubmed/25409187
http://dx.doi.org/10.1371/journal.pone.0113256

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