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A qualitative analysis of messages to promote smoking cessation among pregnant women
OBJECTIVES: Although aware that smoking while pregnant presents serious risks to their unborn children, some women continue to smoke and rationalise their dissonance rather than quit. We explored metaphors women used to frame smoking and quitting, then developed cessation messages that drew on these...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2014
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4248080/ https://www.ncbi.nlm.nih.gov/pubmed/25431224 http://dx.doi.org/10.1136/bmjopen-2014-006716 |