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A qualitative analysis of messages to promote smoking cessation among pregnant women

OBJECTIVES: Although aware that smoking while pregnant presents serious risks to their unborn children, some women continue to smoke and rationalise their dissonance rather than quit. We explored metaphors women used to frame smoking and quitting, then developed cessation messages that drew on these...

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Detalles Bibliográficos
Autores principales:	Hoek, Janet, Gifford, Heather, Maubach, Ninya, Newcombe, Rhiannon
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BMJ Publishing Group 2014
Materias:	Public Health
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4248080/ https://www.ncbi.nlm.nih.gov/pubmed/25431224 http://dx.doi.org/10.1136/bmjopen-2014-006716

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