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A Formative Evaluation of a Social Media Campaign to Reduce Adolescent Dating Violence

BACKGROUND: The Emory Jane Fonda Center implemented the Start Strong Atlanta social marketing campaign, “Keep It Strong ATL”, in 2007 to promote the development of healthy adolescent relationships and to foster the prevention of adolescent dating abuse among 11-14 year olds. OBJECTIVE: A formative e...

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Detalles Bibliográficos
Autores principales: Lambert, Danielle N, Bishop, Lauren E, Guetig, Stephanie, Frew, Paula M
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications Inc. 2014
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4260010/
https://www.ncbi.nlm.nih.gov/pubmed/25405494
http://dx.doi.org/10.2196/resprot.3546