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Eyes Wide Shopped: Shopping Situations Trigger Arousal in Impulsive Buyers
The present study proposes arousal as an important mechanism driving buying impulsiveness. We examined the effect of buying impulsiveness on arousal in non-shopping and shopping contexts. In an eye-tracking experiment, we measured pupil dilation while participants viewed and rated pictures of shoppi...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2014
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4260908/ https://www.ncbi.nlm.nih.gov/pubmed/25489955 http://dx.doi.org/10.1371/journal.pone.0114593 |