Maintaining relevance: an evaluation of health message sponsorship at Australian community sport and arts events

BACKGROUND: Health message sponsorship at community sport and arts events is an established component of a health promotion settings approach. Recent increases in commercial sponsorship of sport and community events has swelled competition for consumer attention and potentially reduced the impact of...

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Detalles Bibliográficos
Autores principales: Rosenberg, Michael, Ferguson, Renee
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2014
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4289268/
https://www.ncbi.nlm.nih.gov/pubmed/25471254
http://dx.doi.org/10.1186/1471-2458-14-1242

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4289268/
https://www.ncbi.nlm.nih.gov/pubmed/25471254
http://dx.doi.org/10.1186/1471-2458-14-1242

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