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Maintaining relevance: an evaluation of health message sponsorship at Australian community sport and arts events
BACKGROUND: Health message sponsorship at community sport and arts events is an established component of a health promotion settings approach. Recent increases in commercial sponsorship of sport and community events has swelled competition for consumer attention and potentially reduced the impact of...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2014
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4289268/ https://www.ncbi.nlm.nih.gov/pubmed/25471254 http://dx.doi.org/10.1186/1471-2458-14-1242 |