A behavior model for blood donors and marketing strategies to retain and attract them

OBJECTIVE: analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors. METHODS: analysis of several studies on the motivations to give blood in Spain over the last six years, as w...

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Detalles Bibliográficos
Autores principales: Aldamiz-echevarria, Covadonga, Aguirre-Garcia, Maria Soledad
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Escola de Enfermagem de Ribeirão Preto / Universidade de São Paulo 2014
Materias:
Original Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4292625/
https://www.ncbi.nlm.nih.gov/pubmed/25029059
http://dx.doi.org/10.1590/0104-1169.3398.2439

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4292625/
https://www.ncbi.nlm.nih.gov/pubmed/25029059
http://dx.doi.org/10.1590/0104-1169.3398.2439

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