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A behavior model for blood donors and marketing strategies to retain and attract them
OBJECTIVE: analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors. METHODS: analysis of several studies on the motivations to give blood in Spain over the last six years, as w...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Escola de Enfermagem de Ribeirão Preto / Universidade de São
Paulo
2014
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4292625/ https://www.ncbi.nlm.nih.gov/pubmed/25029059 http://dx.doi.org/10.1590/0104-1169.3398.2439 |