Earned Media and Public Engagement With CDC’s "Tips From Former Smokers" Campaign: An Analysis of Online News and Blog Coverage

BACKGROUND: In March 2012, the US Centers for Disease Control and Prevention (CDC) launched the first-ever paid national tobacco education campaign. At a cost of US $54 million, “Tips from Former Smokers” (Tips) ran for 3 months across multiple media, depicting the suffering experienced by smokers a...

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Detalles Bibliográficos
Autores principales: Kornfield, Rachel, Smith, Katherine Clegg, Szczypka, Glen, Vera, Lisa, Emery, Sherry
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications Inc. 2015
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4319092/
https://www.ncbi.nlm.nih.gov/pubmed/25604520
http://dx.doi.org/10.2196/jmir.3645

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4319092/
https://www.ncbi.nlm.nih.gov/pubmed/25604520
http://dx.doi.org/10.2196/jmir.3645

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