Redefining neuromarketing as an integrated science of influence

Multiple transformative forces target marketing, many of which derive from new technologies that allow us to sample thinking in real time (i.e., brain imaging), or to look at large aggregations of decisions (i.e., big data). There has been an inclination to refer to the intersection of these technol...

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Detalles Bibliográficos
Autores principales: Breiter, Hans C., Block, Martin, Blood, Anne J., Calder, Bobby, Chamberlain, Laura, Lee, Nick, Livengood, Sherri, Mulhern, Frank J., Raman, Kalyan, Schultz, Don, Stern, Daniel B., Viswanathan, Vijay, Zhang, Fengqing (Zoe)
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2015
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4325919/
https://www.ncbi.nlm.nih.gov/pubmed/25709573
http://dx.doi.org/10.3389/fnhum.2014.01073

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4325919/
https://www.ncbi.nlm.nih.gov/pubmed/25709573
http://dx.doi.org/10.3389/fnhum.2014.01073

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