Evaluating the reliability and accuracy of the promotional brochures for the generic pharmaceutical companies in Iraq using World Health Organization guidelines

BACKGROUND: Pharmaceutical industries worldwide are heavily involved in aggressive drug promotions. Physician targeted promotion through medical representatives is one of the most common tactic for drug promotion by pharmaceutical drug companies. WHO states that medical representatives to work in an...

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Detalles Bibliográficos
Autor principal: Mikhael, Ehab Mudher
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Medknow Publications & Media Pvt Ltd 2015
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4333631/
https://www.ncbi.nlm.nih.gov/pubmed/25709340
http://dx.doi.org/10.4103/0975-7406.148781

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4333631/
https://www.ncbi.nlm.nih.gov/pubmed/25709340
http://dx.doi.org/10.4103/0975-7406.148781

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