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Targeting the American Market for Medicines, ca. 1950s–1970s:: ICI and Rhône-Poulenc Compared
The forces that have shaped American medicine include a wide set of interrelated changes, among them the changing research, development, and marketing practices of the pharmaceutical industry. This article compares the research and development (R&D) and marketing strategies of the British group...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Johns Hopkins University Press
2014
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4335572/ https://www.ncbi.nlm.nih.gov/pubmed/25557515 |