Children’s Recall of Fast Food Television Advertising—Testing the Adequacy of Food Marketing Regulation

BACKGROUND AND AIM: In the United States, the fast food companies McDonald’s and Burger King participate in marketing self-regulation programs that aim to limit emphasis on premiums and promote emphasis of healthy food choices. We determine what children recall from fast food television advertisemen...

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Detalles Bibliográficos
Autores principales: Bernhardt, Amy M., Wilking, Cara, Gilbert-Diamond, Diane, Emond, Jennifer A., Sargent, James D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2015
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4349637/
https://www.ncbi.nlm.nih.gov/pubmed/25738653
http://dx.doi.org/10.1371/journal.pone.0119300

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4349637/
https://www.ncbi.nlm.nih.gov/pubmed/25738653
http://dx.doi.org/10.1371/journal.pone.0119300

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