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Children’s Recall of Fast Food Television Advertising—Testing the Adequacy of Food Marketing Regulation
BACKGROUND AND AIM: In the United States, the fast food companies McDonald’s and Burger King participate in marketing self-regulation programs that aim to limit emphasis on premiums and promote emphasis of healthy food choices. We determine what children recall from fast food television advertisemen...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4349637/ https://www.ncbi.nlm.nih.gov/pubmed/25738653 http://dx.doi.org/10.1371/journal.pone.0119300 |