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Personal involvement is related to increased search motivation and associated with activity in left BA44—a pilot study

Numerous studies explore consumer perception of brands in a more or less passive way. This may still be representative for many situations or decisions we make each day. Nevertheless, sometimes we often actively search for and use information to make informed and reasoned choices, thus implying a ra...

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Detalles Bibliográficos
Autores principales: Schaefer, Michael, Rumpel, Franziska, Sadrieh, Abdolkarim, Reimann, Martin, Denke, Claudia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4374450/
https://www.ncbi.nlm.nih.gov/pubmed/25859200
http://dx.doi.org/10.3389/fnhum.2015.00144