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Personal involvement is related to increased search motivation and associated with activity in left BA44—a pilot study
Numerous studies explore consumer perception of brands in a more or less passive way. This may still be representative for many situations or decisions we make each day. Nevertheless, sometimes we often actively search for and use information to make informed and reasoned choices, thus implying a ra...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4374450/ https://www.ncbi.nlm.nih.gov/pubmed/25859200 http://dx.doi.org/10.3389/fnhum.2015.00144 |