Searching for flavor labels in food products: the influence of color-flavor congruence and association strength

Prior research provides robust support for the existence of a number of associations between colors and flavors. In the present study, we examined whether congruent (vs. incongruent) combinations of product packaging colors and flavor labels would facilitate visual search for products labeled with s...

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Detalles Bibliográficos
Autores principales: Velasco, Carlos, Wan, Xiaoang, Knoeferle, Klemens, Zhou, Xi, Salgado-Montejo, Alejandro, Spence, Charles
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2015
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4375922/
https://www.ncbi.nlm.nih.gov/pubmed/25870568
http://dx.doi.org/10.3389/fpsyg.2015.00301

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4375922/
https://www.ncbi.nlm.nih.gov/pubmed/25870568
http://dx.doi.org/10.3389/fpsyg.2015.00301

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