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Searching for flavor labels in food products: the influence of color-flavor congruence and association strength
Prior research provides robust support for the existence of a number of associations between colors and flavors. In the present study, we examined whether congruent (vs. incongruent) combinations of product packaging colors and flavor labels would facilitate visual search for products labeled with s...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4375922/ https://www.ncbi.nlm.nih.gov/pubmed/25870568 http://dx.doi.org/10.3389/fpsyg.2015.00301 |